Goo Goo Dolls concert banner Dizzy Up the Girl at Sheas Buffalo
On Publishing, Thoughts

First book launch leads to stress and success

It is easy to forget that our internal state is often projected outward, whether we want it to be or not.

Buffalo From A to Z book coverI launched my first book the weekend before last. As a young publisher, I’m ecstatic at the success of the event, but the lead up was stressful. I’m the director of marketing and publicity at Buffalo Heritage Press, and we launched our latest children’s title, Buffalo From A to Z, Come Take a Tour With Me, at the Goo Goo Doll’s show at Shea’s Perfoming Art’s Center in Buffalo, New York. The concerts were celebrating the Goo Goo Dolls’ 20th anniversary of the Dizzy Up the Girl album.

Why launch a children’s book at a rock concert? Well, Buffalo From A to Z is special. (Aren’t all of your books special when you’re in publishing?) The main character, Bob Uffalo, is a spunky little tour guide who takes kids on a tour around Buffalo, showing them the hotspots from A to Z. But it wouldn’t be a Buffalo book if it didn’t have the Goo Goo Dolls on the “G” page—betcha didn’t know they were from Buffalo!

Continue reading “First book launch leads to stress and success”

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